Blog
She Did What?! How A Designer Made 10x More This Year!
This week a designer sent me an email full of joy, wonder, nd excitement… and I just have to share her story with you! Why all the excitement? She just received her biggest deposit check ever on a design fee of almost $30K and a signed Letter of Agreement that notes...
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Tips For Avoiding Travel Nightmares This Summer
Summer is a great time for traveling (especially if you live in Arizona) and it seems all too common to feel surrounded by a cloud of tension and chaos, with hordes of edgy, fearful people who seem to be waiting for something negative to happen when flying...
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Don’t Have Time for Marketing?
I took some time off and had a fun with my kids at the San Diego Zoo. My grandson Easton and I searched for that little monkey we know is in there… somewhere. Just like you know that your next ideal client is out there… somewhere, but where are they? If you’ve been...
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Pricing Expert Secret Revealed!
There’s a simple trick for shifting an “I don’t know what my budget is” client into a “How soon can we get started” client, who then hands over a deposit check during your very first meeting. All you need is become a Pricing Expert and I’ll share exactly how to do...
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99 Problems… but A Budget Ain’t One
There is a problem that just doesn’t seem to ever go away for us designers. It starts when we ask a potential residential client what’s their project budget. What do they ALMOST ALWAYS say? “I don’t know.” At least ninety percent of the time, right?! So what gives? Do...
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Business by Accident or by Design?
Some designers love goal setting and thrive on reaching lofty standards. They bask in the glow of their creative and financial accomplishments. While other designers have great difficulty and hold many fears around making a commitment to their business and personal...
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Toyota vs. BMW – Are You Making The Right First Impression?
A designer once asked me if driving a Toyota Camry was hurting her ability to sell high-end jobs, preventing her from moving her business up into more high-end clients, and if she should splurge and buy a BMW? Now, it’s true that in some communities and client markets...
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Start 2017 with Questions
An important part of taking some time off at the end of the year (besides spending it with family), is to get some distance or perspective from your business so that you can look back review what you've accomplished (or not) this year and what goals you want to set...
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Kitchen Tour Ready
This amazing kitchen reminded me of when I coached a West Coast Kitchen and Bath Designer who was looking for more clients and transformed her business within a blink of the eye! Now, it’s not unusual for the designers I coach to attract more affluent clients with...
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Why Do Some Designers Win All the Awards?
Have you ever noticed that some designers’ names are constantly mentioned in the media because of winning design awards? Have you ever been at an ASID or IDS awards banquet and one particular designer seems to win big again and again? It happens all the time, one...
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Celebrity 101: Social Proof + Mindset
Some people think that becoming a celebrity designer is something that just happens to a lucky person, but this is just not true. Celebrity positioning by creating social proof is intentionally created by a designer who wants their work to be seen by the public so...
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The System For Adding an Extra 100k in 2017!
Have you ever wondered what it would be like if you added six figures to your business next year? Let’s go with this thought and try this coaching exercise: Write down your current business income Add $100,000 to that number Now sit back, look at that number, and ask...
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Your Website CAN Work Wonders
Let's Talk About Your Website Do you feel like your website is not doing as much as it could to attract the affluent clients you really want to work with? Like you spent all that time and money on making a website that no one seems to be going to? And if they are...
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