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That One Thing… For Marketing & Rooms!

That One Thing… For Marketing & Rooms!

Designers often ask me, “What is the one marketing thing I could do to ensure that I have a consistent flow of affluent customer calling me on a regular basis?” It’s a great question but most designers don’t like the answer. Let me put it in a different context, it’s...
Don’t Have Time for Marketing?

Don’t Have Time for Marketing?

I took some time off and had a fun with my kids at the San Diego Zoo. My grandson Easton and I searched for that little monkey we know is in there… somewhere. Just like you know that your next ideal client is out there… somewhere, but where are they? If you’ve been...
You Owe Who What?

You Owe Who What?

After one of my recent workshops for the Hawaii ASID Community, a designer shared how her practice had grown, how successful her design practice had become, and how incredibly busy she was… like so busy she had no free time. She had a staff to help her, but as I spoke...
Pricing Expert Secret Revealed!

Pricing Expert Secret Revealed!

There’s a simple trick for shifting an “I don’t know what my budget is” client into a “How soon can we get started” client, who then hands over a deposit check during your very first meeting. All you need is become a Pricing Expert and I’ll share exactly how to do...