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[Video] How Much Should You Give Away?

[Video] How Much Should You Give Away?

    A question that’s been coming up lately is, “How much knowledge or design expertise should I give away in my marketing efforts and my ability to bring clients in?” This is an excellent question, and the answer lies in the situation you’re in.  ...
[Video] Stop Competing on Pricing

[Video] Stop Competing on Pricing

  Today I want to talk about not competing on pricing. I would like for you to never again to compete on pricing. It’s a difficult place to be, and it doesn’t make sense for who we are as designers since we provide a luxury product. And discounts aren’t really...
[Video] 3 Money & Pricing Secrets

[Video] 3 Money & Pricing Secrets

  I want to talk to you today about something that happened this week in our coaching group. I want to share some insights as it relates to knowing what you’re worth.   Knowing what we’re worth is a big challenge for designers. As we struggle to start our...
[Video] Jobs That Lose Money

[Video] Jobs That Lose Money

  Today, we’re going to talk about the jobs that you shouldn’t take. Those are the jobs that lose money. I want to share with you what they look like and how they can get out of control.     Smaller jobs take up more of your time and will make you less...
[Video] Talking Money with Clients

[Video] Talking Money with Clients

  I want to talk today about talking money with clients. It’s a big subject for everyone, especially designers. Money is a very loaded subject, and it’s particularly difficult for designers because it’s essential for us to have good money conversations with our...
[Video] Purchasing Fees vs. Retail

[Video] Purchasing Fees vs. Retail

  For years, when somebody asked us what we charge, we said we cost $150 per hour, and cost plus 35%. I did it for years, but you know what? That doesn’t work anymore.     I think you’re already aware that it’s simply not working at all. And the...

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