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Bread and Butter Jobs

Question: I understand what you mean about about being clear on who I want as a client, but what if those people just are not calling me?

All I seem to get are the same old clients or their friends who just want another window job or want me to help them change the bathroom wallpaper. I know that I should say no to them, but I really I really need the income now.

Answer: Most of us, due to the current challenging economy, do need to pick up and complete all the jobs that come our way, whether or not they are our desired target market.

It is important to take care of the “money side” of your life first. So if you need the income, grab the job, but don’t make those little jobs your life. But beware of filling up your available time with little stuff just to feel busy.

Think of those “same old jobs” as the bread and butter of your business and the ones that you really want as the jelly.

Spend the appropriate amount of time to complete those “same old little jobs.” That means spending only the amount of time you are actually being paid for, then move on.

Keep your focus, your energy and your marketing on your target and the opportunity for the jelly that you want will present it’s self.

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