Education Supported by Coaching

Is it Time to Take Your Business Up a Few Notches?

You’re already a great designer.
Your clients are ecstatic to work with you.
And you love what you do.
But is something missing?

Do You Wish You Could Earn More Without Having To Work So Much,
But You're Too Busy To Figure It Out?

Are you wondering how to...

 

  • Stop working 60+ hours a week and actually take time for yourself
  • Have 5-figure months or 6-figure years
  • Attract more high-end clients
  • Experience more success without working more hours

If you nodded yes to one or more of the statements above, then it’s time to take a different path.

Instead of going for a typical cookie-cutter coaching program, you can work with an experienced Interior Designer who will share the path she took to build her own multi 7-figure design firm. You can follow proven “recipes” for taking those same essential steps to take your business to new heights.

At Interior Design Business Academy, we strive to help you reach your fullest potential.

All too often, we find that designers are out there running their businesses and working with their clients, but there’s one problem.

They’re too busy to grow and make the powerful changes that will propel them to even greater success.

 

With the skills and knowledge you’ll gain, you’ll have the confidence to elevate your business, attract ideal clients, meet your income goals, and finally gain the freedom you have worked hard for.

Our powerful online and live education programs, supported by personal coaching, can help you with:

  • Getting ideal clients with real budgets who pay you what you’re worth
  • Putting an end to working until the midnight hour (or later!)
  • Removing the overwhelm and frustration of not having enough time to grow your business
  • Implementing plans and systems to help you get organized and run your business more smoothly

And much more!

Take The Next Step Now!

Laura Lee Capilla

 

“Since I started working with Terri, I’ve put my systems and processes in place, I’ve hired a couple of part-time employees, and I’ve MORE THAN DOUBLED my business. I have so much more confidence in presenting my value to my clients and feeling like I’m worth what they’re paying me. I’m empowered to be a professional businesswoman – people respect what I do and I love giving back to them.”

– Laura Lee C, Interior Designer

 

Wendy Appelby Interior Designer

 

“My salary has gone up about 200% since I started working with Terri. I need a dry erase board now to list all my current projects because it’s too many to keep in my head! I set boundaries with clients, which has helped me make my family a priority. Terri has made a lasting impression on me as well as on others. Because of her program, I’ve developed confidence and found empowerment through designers I’ve met from all over the country! What I learned from Terri has changed my business and will continue to do so for a lifetime.”

– Wendy A, Interior Designer

 

 

You’ve always wanted more financial abundance, freedom, creativity, higher quality of life, to feel more confident, and experience more joy, meaning and fulfillment in life.

Whatever frustration you’re experiencing, we at Interior Design Business Academy know you don’t want to be in the same place a year from now. We can help make that your reality.

IDBA offers two multi-year education programs with coaching support divided into yearlong “tracks.”

(Students advance year-to-year as their results increase.)

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Choose the Program That’s Best
for Reaching Your Full Potential

When you join our programs, you’ll never feel alone on your journey. We’re here to help guide you toward success through a curated combination of education and personal coaching. Instead of wondering when you’ll find the time to create the business of your dreams, you can follow a proven path every step of the way.

It’s how we’ve helped hundreds of designers to grow their businesses – and now it’s your turn!

At the Interior Design Business Academy, we have two programs based on where you are in your design business journey.

Which profile best describes you right now?

Growth Program

Who is the Growth Program for?

The Growth Program is for those designers who want to focus on signing up high-paying clients and start earning $10k or more a month. Maybe you’re earning $2k a month despite working harder than ever, and your business just isn’t growing as fast as you’d like. You want to have high-paying clients but you need help to get there.

The Growth Program shows you how to do that and more! We educate you on marketing, confidently getting a budget from a client, calling out a design fee, and closing the sale so that you can attract ideal clients and start ramping up your income to meet your goals.

Here is what you will learn during your time in the Growth Program:

Grow Your Fees

Turn discovery calls into paid first appointments, get client budget agreement, and a Design Fee that pays you what you’re worth. Discover how to get a real budget agreement from a client, call out an accurate design fee and walk out the door with a check in the first appointment.

Grow Your Pricing

Add high profit income streams by selling product. Explore sales presentation models and the psychology behind client buying habits (no sleazy selling allowed). Understand retail, designer net, wholesale, stocking dealer, Furniture and Gift Markets, buying clubs and more.

Grow Your Business

Strategies for moving up-market to bigger jobs and generous budgets. Grow your capacity to successfully manage “bigger and better” by adding team members and basic systems to your business model.

Grow Your Reach

Extend your influence by employing focused digital marketing. Understand the elements of a good “designer” website and SEO benefits, newsletters potential clients see and strategies for powerful social media presence.

Grow Your Time

Use your time strategically by setting strong boundaries, reducing access and working only in your unique brilliance. Discover how to work with 2x -10x the number of clients, while working fewer hours.

Grow Your Clients

Identify your Ideal Client and the problem that you solve for them. Create a “rock star” elevator speech, then develop your marketing plan to bring those ideal clients to your practice.

Grow Your Profit

Discover money habits that draw abundance to you. Plan the profit in your design jobs so more money stays in the bank. Know what reports you need to ask your bookkeeper for and how to read them so you always know your financial position.

Grow Your Brand

Leverage your unique difference into marketing gold. Create your “good, better, best shop” with vendors and products focused on your ideal client. Discover how solid relationships and referral partners will keep clients in your pipeline for years.

Structure Program

Who is the Structure Program for?

The Structure Program is for those designers who have a business that is already generating $10k per month or more in revenue. You are looking to set up backroom systems, develop an in-person or virtual team, up-level your clients, business, and income while creating a leveraged income path.

The Structure Program can help you with that and much more! We educate you on systems, delegating tasks, and shifting your business model while getting past being overwhelmed and overworked so that you can have more time for you and regain control of your freedom.


Here is what you will learn during your time in the Structure Program:

Structure Your Time

Create 2x to 10x more income by being strategic about you use your time and get more work done by creating strong boundaries in your business by reducing access, strategically planning design jobs and working only in your brilliance.

Structure Your Systems

Create systems and control your business through documented processes, so everything runs smoothly and your daily involvement is no longer required.



Structure Your Profit

Explore strategies for moving “up-market,” adding additional high-profit income streams to your business and increasing job profit margins.

Structure Your Marketing

Stop being the “best kept design secret.” Crank up the volume on your marketing and celebrity, way more than you think, to become the “go to” designer in your city.

Structure Your Team

Discover exactly where you need help to grow your business. Learn how to hire great people you trust who will take everything off your plate so you can focus on developing more ideal clients.

Structure Your Accountability

Reach bigger revenues each year by having your team accountable to and responsible for building your business for you, while always knowing and tracking where you stand so you can “course correct” in real time.

Structure Your Difference

Become “untouchable” in the design world by differentiating your offerings, so much so that your clients stay for years because they get results they feel like they can’t get elsewhere.

 

Structure Your Lifestyle

Release yourself from the day–to–day by hiring a second–in–command that you trust, so you scale to a million or more, while living a life of freedom.


 
“I was initially hesitant to spend so much money. The support and personalized advice and direction has been very helpful in growing my business. My greatest barrier was my mindset!  I had preconceived ideas about how much money people would spend for something that comes natural to me.  I worked nearly for free because “I enjoyed it”.  Once I became single and actually needed the money, I had to change my mindset.  I became a salesperson of my own skill set!  I also learned how to walk away from a potential client that did not value my skills enough to pay for them.  Very liberating!”

– Victoria S, Design Consultant

Anne Dailey

 

“I want to extend my sincere thanks for your time and this program.  It has been a very valuable program and was found at a time much desired so I was happy to find you then. And as I look back at what how it has helped me shift my business, It has been a big year.  When I signed up last fall, I was considering “retiring”  or at least taking a year off. I was burnt out & not having much fun.  Designing was no longer “what I did” but had become work, and was less enjoyable.  I am now happy to still be designing, especially having tweaked all of these things.  From the bottom of my business and my heart . . . thank you. “

– Anne D, Interior Designer

 

What We’ve Included In Our Programs So That They Produce Such Exceptional Results:

Your Personalized Action Plan

You will get a personalized action plan for each year, tailored to your needs. A customized 50-minute private strategic planning session with Terri, where you get your plan for the year, with your very own implementation schedule.

Live Virtual Motivator Retreats

This is where the big leaps in your business happen. These two-day, hyper-focused trainings are where you’ll experience more in-depth learning, mindset shifts, best practices, and transformation. We create a non-judgmental sacred space for personal connection and deep learning where you make friendships that last a lifetime.

Weekly "When You Need It"
Live Support

This live Q&A is for your burning questions, troubleshooting, and massive clarity. You’re never more than a few days away from the personalized support you need from Terri to make better decisions and get the answers you need. 

Scheduled Monthly
Coaching Calls

These calls with your IDBA Master Mindset Coach and your very own Board of Directors to help you strategize, get clarity, make decisions and stay focused to take those next critical steps and stay on track with your goals.

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Step By Step Training

Terri will show you what to do, in what order, and with examples to follow. Be guided by the foundational “how-tos” that let you take your next steps in bite-sized pieces so you can implement them easily. All the planning done-for-you, just follow the recipe.



Scheduled Monthly Workshops

Monthly workshops are held that are time sensitive and relevant to current student needs. These are interactive and are for all levels of IDBA students and will help you move your business ahead.

Deep Resources – Access to the IDBA Library

The Library puts you directly in contact with the interior design business templates, forms, contracts, proposals, scripts, and processes you need when that big opportunity arises. Specific information, step by step recipes and examples to follow.

It's Time

Interested in Learning if Our Growth or Structure Programs Are a Good Fit for You?

Click below to schedule a day and time to discuss your options with one of our coaches and to see if one of our programs are a good fit. This is only an exploratory, no pressure call to help you understand your next best steps.

Growth Program

Are you a design professional who already has clients but wants to focus on signing higher-paying clients and start earning $10k or more a month? If so, the Growth Program is for you. This program shows you how to do that and more!

Structure Program

Are you a design professional with a business that is already generating $10k or more per month and looking to set up backroom systems, develop an in-person or virtual team, up-level your clients, business, and income while creating a leveraged income path? If so, the Structure Program was made for you!

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