Click to watch an overview about our interior design Growth Program from IDBA founder & CEO, Terri Taylor
Click to watch an overview about our interior design Growth Program from IDBA founder & CEO, Terri Taylor
The Growth Program is a proven, step-by-step system designed to help interior designers like you confidently:
“Since I started working with Terri, I’ve put my systems and processes in place, I’ve hired a couple of part-time employees, and I’ve MORE THAN DOUBLED my business.
I have so much more confidence in presenting my value to my clients and feeling like I’m worth what they’re paying me. I’m empowered to be a professional businesswoman – people respect what I do and I love giving back to them.”
– Laura Lee C., Interior Designer
Strategize + Communicate + Attract
This program is all about working smarter, earning more, and growing your business into a thriving, profitable venture that meets your goals.
Business Strategy
Learn strategies to help optimize all facets of your business so you can manage “bigger and better” clients.
Marketing & Positioning
Leverage your unique difference into marketing gold. Develop a marketing plan to bring your ideal clients to your practice and get them to sign!
Profit & Pricing Optimization
Learn how to price your services for higher profit margins so more money stays in the bank. Learn strategies to add additional high-value revenue streams.
Systematize & Scale
Create systems that help your business function smoothly, allowing you to focus on acquiring more clients and scaling your business instead of putting out fires.
Our founder, Terri Taylor created and curated this program based on her 35+ years of experience helping professional designers scale their businesses and earn what they’re worth.
Over the course of this two-year program, you’ll dive deep into the 8 essential motivators that drive a thriving design business.
This ensures a steady, strategic path to growth—so you’re not just learning, but building momentum and scaling smarter every step of the way.
Fees
Discover how to get a real budget agreement from a client, call out an accurate design fee, and walk out the door with a check in the first appointment.
Clients
Identify your Ideal Client and the problem that you solve for them. Create a “rock star” elevator speech, then develop your marketing plan to bring those ideal clients to your practice.
Profit
Discover money habits that draw abundance to you. Plan the profit in your design jobs so more money stays in the bank. Know what reports you need to ask your bookkeeper for and how to read them so you always know your financial position.
Brand
Leverage your unique difference into marketing gold. Create your “good, better, best shop” with vendors and products focused on your ideal client. Discover how solid relationships and referral partners will keep clients in your pipeline for years.
Pricing
Add high-profit income streams by selling product. Explore sales presentation models & the psychology behind client buying habits (no sleazy selling!). Understand retail, designer net, wholesale, stocking dealer, Furniture + Gift Markets, buying clubs, & more.
Business
Strategies for moving up-market to bigger jobs and generous budgets. Grow your capacity to successfully manage “bigger and better” by adding team members and basic systems to your business model.
Reach
Extend your influence by employing focused digital marketing. Understand the elements of a good “designer” website and SEO benefits, newsletters potential clients see and strategies for powerful social media presence.
Time
Use your time strategically by setting strong boundaries, reducing access and working only in your unique brilliance. Discover how to work with 2x -10x the number of clients, while working fewer hours.
“My salary has gone up about 200% since I started working with Terri.”
I need a dry erase board now to list all my current projects because it’s too many to keep in my head! I set boundaries with clients, which has helped me make my family a priority. Terri has made a lasting impression on me as well as on others.
Because of her program, I’ve developed confidence and found empowerment through designers I’ve met from all over the country! What I learned from Terri has changed my business and will continue to do so for a lifetime.”
– Wendy A., Interior Designer
You will get a personalized action plan for each year, tailored to your needs.
A customized 50-minute private strategic planning session with Terri, where you get your plan for the year, with your very own implementation schedule.
This is where the big leaps in your business happen. These two-day, hyper-focused trainings are where you’ll experience more in-depth learning, mindset shifts, best practices, and transformation. We create a non-judgmental sacred space for personal connection and deep learning where you make friendships that last a lifetime.
This live Q&A is for your burning questions, troubleshooting, and massive clarity. You’re never more than a few days away from the personalized support you need from Terri to make better decisions and get the answers you need.
These calls with your IDBA Master Mindset Coach and your very own Board of Directors to help you strategize, get clarity, make decisions and stay focused to take those next critical steps and stay on track with your goals.
Terri will show you what to do, in what order, and with examples to follow. Be guided by the foundational “how-tos” that let you take your next steps in bite-sized pieces so you can implement them easily. All the planning done-for-you, just follow the recipe.
Monthly workshops are held that are time sensitive and relevant to current student needs. These are interactive and are for all levels of IDBA students and will help you move your business ahead.
The Library puts you directly in contact with the interior design business templates, forms, contracts, proposals, scripts, and processes you need when that big opportunity arises.
Specific information, step-by-step recipes, and examples to follow.
“I was initially hesitant to spend so much money, but the support, personalized advice, and direction this program provides has been very helpful in growing my business.” My greatest barrier was my mindset! I had preconceived ideas about how much money people would spend for something that comes natural to me. I worked nearly for free because “I enjoyed it”. Once I became single and actually needed the money, I had to change my mindset.
I became a salesperson of my own skill set! I learned how to walk away from a potential client that did not value my skills enough to pay for them. Very liberating!”
– Victoria S., Design Consultant
This program is for interior designers who want to…
“I want to extend my sincere thanks for your time and this program. It has been very valuable and I found it at a time when it was much desired, so I was happy to find it. As I look back at how it has helped me shift my business, it has been a big year!
When I signed up last fall, I was considering “retiring” or at least taking a year off. I was burnt out & not having much fun. Designing was no longer “what I did”, but had become work, and was less enjoyable. I am now happy to still be designing, especially having tweaked all of these things. From the bottom of my business and my heart, thank you!”
– Anne D., Interior Designer
Schedule a free discovery call with our coaching team to discuss your business goals and dreams and explore if you’re a good fit for the Growth Program.
We are here to help you understand your next best steps.
