Most designers think that when they start their business that they have to learn more, do more, or be more experienced before they earn big design fees and work on high end jobs.
Why does his happen? Well, because we sometimes get hooked into repeating a variety of untrue statements to ourselves that we eventually make true for ourselves.
Have you ever heard these statements before?
“I love design so much that I feel guilty charging for it – I’m just having fun.”
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“Design is really easy for me, I am sure anyone can do it. Why would someone pay me a lot of money to do this?”
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“I always find something wrong with my work! There’s always something that could have been done better, so I can’t start charging more until I get it right.”
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“I want good design to be available for everyone, so if I raise my prices I’ll end up excluding someone who wants and needs me.”
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“People aren’t going to pay me that much, all I get are cheap clients.”
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“If I charge my client more then I will have to do more for them and I don’t have any more me left to give.”