In this inspiring episode of Interior Design Business, I sit down with Erin Shakoor of Shakoor Interiors to discuss her journey to being featured in the summer 2024 issue of House Beautiful. Erin shares the behind-the-scenes story of how her stunning three-year renovation project earned an eight-page spread in the renowned magazine.
From managing client expectations to overcoming challenges with contractors, Erin’s experience is a masterclass in perseverance, creativity, and building strong relationships. She also dives into the lessons she’s learned about pricing, working with high-end clients, and navigating the publishing process.
If you’ve ever dreamed of seeing your work featured in a national publication, this episode is packed with actionable insights to help you achieve it.
Topics We Cover in This Episode:
- How the Project Began: Erin shares how a cold lead from her website turned into a dream project.
- Navigating Challenges: Lessons learned from managing contractor relationships and unexpected hurdles during the three-year renovation.
- Exploratory Process: How Erin’s first experience with a detailed exploratory phase transformed the project’s outcome.
- Pricing with Confidence: Erin’s journey from undercharging to confidently pricing an $85,000 design fee.
- The Path to Publication: How Erin strategized her way to being featured in House Beautiful and the key role of professional styling and photography.
- Client Relationships: Unique ways Erin kept her clients happy and engaged throughout the project.
Resources Mentioned:
- Check out Erin’s feature in the Summer 2024 issue of House Beautiful.
- Visit Interior Design Business Academy for coaching and resources to take your design business to the next level.
Additional Resources:
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