When old clients come back to work with you again, how do you tell them that your fees have changed since the first time you worked together?
If you’ve been here before, you’ll know that I teach designers how to get paid what they’re worth. One of the first things we always work on in that process is design fees. Getting your design fees nailed down isn’t too hard, but communicating those fees and sticking to them is harder, especially when you’re dealing with returning clients who were familiar with your old prices.
When one of your early clients wants to work with you again, you might be tempted to charge them the same as when you first worked together. I’m here to tell you that you don’t need to do that. Your clients don’t expect your fees to stay the same forever! You’re the only one putting that expectation on yourself.
If you feel nervous about telling returning clients your new design fees, you’re in the right place. Tune in for a pep talk from me and my advice on how to charge returning clients.
Topics We Cover in This Episode:
- What to do when an old client comes back but your fees have gone up
- Why you new fees will benefit your clients
- How to overcome your limiting beliefs about pricing
- Reframing your thoughts about raising your prices
- Staying profitable in a changing economy
- Why it’s important for your fees to reflect your growth
- How to communicate changes to your clients
- A reminder that your clients want to see you succeed and grow
It’s very normal to feel nervous about changing your fees (we’ve all been there), but I promise it always works out. Raising your prices is a very natural part of running a business because you have to be making a profit if you want to be successful. I hope this episode helps you feel more comfortable and confident communicating your fees to legacy clients.
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