You get a good client, deliver a great job and then nothing happens…
No new client is there to take her place.
Over and over I hear from designers who get so excited about one new client or job opportunity that they become completely and totally focused on delivering great design work.
That is fine but they are forgetting that marketing for new clients is a constant activity for a successful business.
To step off of this crazy up and down cash flow, feast and famine roller coaster you must have many, many connections and be constantly talking to people about the services you offer.
One good client or job opportunity does not make a business; you can create a steady flow of clients into your business if you just remember a few things.
Step #1 Plan marketing time each week and block it out in your calendar like an appointment with a client. This is your time to assure that your business has a future so give this time high importance.
Step #2 Your website, newsletter and social media are all good but you won’t find clients sitting behind a computer. Do remember that you need to talk to people one on one in order to establish relationships. Remember that our business is based on relationships, the more connections you have, the more new people that you touch, the more you talk about the value that you bring to a job the more clients you will have.
Step #3 Spend your marketing time thoughtfully and choose your connections wisely. Be clear about who your clients are and who is close to them and influences them. Don’t give up quality for quantity.
Need more information? Check out Good Clients Great Money.com. This training and group coaching program is a step-by-step path to finding and signing up the clients and jobs that you want.
