Q. It seems like if I just go after potential clients who have a problem that I can solve, I won’t ever get to do the kind of design work that I want. What about that part where I am doing the work that I love with the client that I love?

A. There are two ways to go about this. First look at your target client group and apply the 3 steps: What is the problem? Can I fix it and will they pay me?
If all three are a fit you can get started on doing what you love right away.

No worries.

If all three steps are not a fit with your target client, say they don’t know that they have a problem…

you can’t build a business on them.

Let’s face it, you need to generate some income. Consider this…

Find a design problem that you can solve for a group of (not exactly) target clients who pass all 3 steps so that you have what is known as a “cash cow” for your business.

Once the pressure of cash flow is off your back, you can spend time on developing how to serve the clients and the part of the business that you love the best.