Interior design business training with terri taylor

Design Fee Formula Logo (2)

Wednesday, November 20, 2024 – 8 am to 4 pm PT
& Thursday, November 21, 2024 – 8 am to 12 pm PT

Stop Giving Yourself a Pay Cut.
Hourly Billing is Costing You Time and Money.
Don’t let hourly billing limit your income and stifle your creativity.
Join Me for This Transformative Masterclass and
Take Control of Your Design Business.

Terri Taylor ASID, NKBA, IIDA, IDS, NCIDQ
Interior Design Business Expert, Coach, Speaker

Discover the Secret to Transforming
Your Design Business

As a talented designer, you’re doing beautiful, functional and thoughtful work—but are you being compensated fairly?

If you’re like most designers who bill hourly, the answer is probably “no.”

You might be spending hours on a project only to bill for a fraction of the time, often giving yourself a pay cut before the client even sees the invoice. It’s time to fix this.

In this exclusive, interactive masterclass, Terri Taylor will guide you through everything you need to know about shifting from hourly billing to a fee-based structure that puts more money in your pocket, more control over your design jobs, and the time and freedom to do what you love.

Are you ready?

The Design Fee Formula

Maximize Your Income, Minimize Your Time.

Why You're Losing Money with Hourly Billing:

  • You rummage around in your calendar trying to find the things you did for this client this month to create a time invoice. Sound familiar? With design fees, there’s no more scrambling or second-guessing—just clear, upfront payments that reflect your expertise.
  • Most designers are billing about 30% of what they’re doing. That’s right—if you’re working on an hourly model, you’re not capturing the true value of your time. You could be losing out on more than half of your potential income.

Let's Fix That.

How Hourly Billing is Undermining Your Business:

  • When you’re billing design time by the hour, you don’t actually have a commitment to finish the job. In the middle of projects, budgets can run out, and clients start making decisions without you. With design fees, you have full control of the project timeline and client expectations.
  • Design time billing takes a lot of time to produce. It requires consistent, accurate recording of all time spent on each client. Envision eliminating the burden of time tracking and invoicing. With a fee-based system, you can focus on design, not paperwork.
  • Long-time professionals who work very quickly and bill hourly are actually making less than a newbie who is much slower. Imagine spending the same amount of time on design jobs and getting paid twice as much. That could be your reality when you establish a fee-based system.

The Design Fee Formula

Maximize Your Income, Minimize Your Time

The Mindset Challenge:

  • You’re hesitant to tell the client how much what they want is actually going to cost because you think that if they knew that big number, they wouldn’t do the job. So, you charge them a couple of hours of time and see if you can sell something to get paid. Actually, this doesn’t have to be true! In this masterclass I’ll show you how to break through this fear and confidently ask for the fees you deserve, ensuring that you’re paid for all the work you do.

  • You’re worried that if you called out a large amount of money for your design fee, the client would say, “Are you kidding? You’re not worth that much!” This is also not true! In this masterclass you’ll learn how to establish a budget and your value, and show your fee in relation to it, ensuring clients that are happy to pay you.
  • Your client is excited about the project and keeps adding things on and you just say, “yes,” and do it. Scope creep is eating you up! It doesn’t have to be this way. In this masterclass I’ll show you how to turn scope creep into upsale.

What You'll Learn in the Masterclass

  • How to Set Profitable Design Fees: Step-by-step guidance on calculating fees that reflect your true value and cover the actual cost of completing the project.
  • Crafting Clear Letters of Agreement: Learn how to make clear offers with specific deliverables, boundaries, and fees that keep you and your client on the same page.
  • Managing Client Presentations and Upselling: Discover how to present higher-end products and services that go beyond the original budget as valuable upsells rather than freebies.
  • Mastering the Mindset for Success: Build the confidence to ask for, and receive, design fees that match your worth, without feeling guilty or undervaluing your work.
  • Scripts and Templates: Get practical tools, including scripts to explain your new fee structure to Legacy Clients and templates for figuring out how to get the job done within the allotted design fee time.
  • Upselling Premium Options: Learn how to present premium, high-end options that stretch your client’s imagination, without sacrificing your fee or the quality of the design, ensuring you remain within the approved budget.

This small investment could transform your business, enabling you to earn more for the work you're already doing, with less stress and clearer client communication.

Plus, the long-term profitability of fee-based design will far exceed this one-time cost.

Why Design Fees Are the Answer:

  • Hourly Billing is Unreliable and Underpays You.
    Are you tracking every minute you spend on a project? Probably not. Most designers only bill for 30% of the actual work they do! By switching to a fee-based model, you’ll get paid for all the time you invest—without having to scramble through your calendar or second-guess your invoice.
  • Stop Limiting Your Income.
    Billing by the hour puts a cap on your earnings. You only have so many hours in the day! But with design fees, you’re getting paid for the value and results you provide, not just the time you spend. This means more income for the same amount of work.
  • Avoid Client Confusion and Conflict.
    Clients often don’t understand hourly invoices. They think, “Surely it didn’t take you that long”—leading to distrust and phasing you out of the design job. With a fee-based system, you both know upfront what the job will cost, eliminating surprises and protecting your relationship with your client.
  • Take Control of Your Projects.
    How often does a project turn into a long, drawn-out ordeal with endless revisions? With a fee-based system, you’ll establish clear deliverables and boundaries from the start. No compensation! You’ll move in and out of jobs quickly, increasing your cash flow.
Terri Taylor Interior Design Business Academy

Hi, I'm Terri Taylor!

I am going to make two big statements

After over a decade of mentoring, teaching, and guiding design professionals, I am even more certain that:

Your results and success as an interior designer are a direct and irrefutable reflection of your inner beliefs.

Your income and the level of client and design jobs you attract is a direct reflection of what you believe will (and expect to) happen.

I am not kidding.

In fact, I would lay down my reputation on it.

I need you to know your EGO is going to come up with a ton of reasons for you to NOT attend. Your family, clients, jobs, the installs, the timing…

These very rational excuses are just your ego doing everything it can to keep you in the same place you are now and maintain the status quo. That’s its job.

But, what you also need to know is that the only way you break through is to COMMIT to doing whatever it takes to achieve the life, clients, and jobs you want.

It is easy to say, “I am not ready,” or “I’m gonna figure this out on my own,” or “I’m not sure if this is exactly right for me.” It’s your ego’s way of bargaining with your future and saying, “Oh, I will do it next time.”

The resistance you may be experiencing to join us is the exact EVIDENCE telling you this NOW is YOUR time to breakthrough and join us.

Don't let hourly billing limit your income and stifle your creativity. Join me for this transformative masterclass and take control of your design business.

“My salary has gone up about 200% since I started working with Terri. I need a dry-erase board now to list all my current projects because it’s too many to keep in my head! I set boundaries with clients, which has helped me make my family a priority. Terri has made a lasting impression on me as well as on others. Because of her program, I’ve developed confidence and found empowerment through designers I’ve met from all over the country! What I learned from Terri has changed my business and will continue to do so for a lifetime.”
– Wendy A, Interior Designer
“I thought I had a pretty good business starting with IDBA. I would set a goal of making $100K for the year and finish at around $80K, that’s pretty good! Then I joined the Structure program, with Terri’s help I set a goal for myself of $250K, worked on changing my mindset, focused on what I wanted and ended the year with a $260,000 paycheck! Spectacular!”
– Dana B, Interior Designer

Agenda:

Day 1:
Wednesday, November 20, 2024
11 am to 7 pm ET (8 am to 4 pm PT)

Session 1: Why Design Fees Matter

Session 2: Teach Your Client to Buy From You

Session 3: Speaking Confidently About Money

Session 4: Agreeing on Budget and Scope

Session 5: Creating Your Clear Fee-Based Offer

Session 6: Boundaries And Deliverables & Writing Your Letter of Agreement

Session 7: Sharing Our Abundance

Session 8: Getting The Job Done On Time

Day 2:
Thursday, November 21, 2024
11 am to 3 pm ET (8 am to 12 pm PT)

Q and A Coaching live w/ Terri

The Design Fee Formula

Start today!

General Admission

$1,897

HERE’S WHAT’S INCLUDED: 

In this exclusive, interactive masterclass, Terri Taylor will guide you through everything you need to know about:

  • Shifting from hourly billing to a fee-based structure that puts more money in your pocket
  • More control over your design jobs
  • The time and freedom to do what you love.

General Admission + Enhanced Access

$2,294

HERE’S WHAT’S INCLUDED: 

Everything included with General Admission

PLUS:
Access to the complete audio and video recording of the entire 2-day virtual experience.

These downloadable recordings will be available for 14-days after the event so I can refer back to the content in case I missed anything.

Pay only $2,294

Refund Policy

If you find that you are unable to attend the event, please notify us in writing on or before November 6, 2024 to be eligible for a complete refund. After November 6, 2024 a credit will be applied toward any future event, program or product for up to one full year from the original event date.

“I went to a Design Planning Meeting on Monday, walked away with my $395.00 consulting fee plus $2000.00 for 50% of the Exploratory fee. Thank you for giving me the confidence to be in charge of my projects and ask for large fees. It’s so easy!!”
– Keely B, Interior Designer
“I am excited to share that my assistant and I just got a signed Design Fee agreement for a Kitchen, Great Room, Laundry, and Half Bath for $67K (paid in full) and a $470K Budget that we will do together. Woo Hoo. AND we presented a Design Fee Agreement yesterday for another project we would do together for 157K for a $1,000,000 estimated construction budget with a $250K budget for drapery, furnishings, etc. We are waiting to hear back from them, but we have our fingers crossed. That was a true Pass the Salt moment for us! We will keep you posted on that one! Thanks for helping us get confident in what we should be charging.”
– Barrie S, Interior Designer

Your Money Back Guarantee

With our money-back guarantee, you literally have nothing to lose! If you have implemented every aspect of the masterclass, please show us your work (with completed worksheets) and that you’ve shown up 100% and haven’t made back your investment, just let us know within 90 days of your purchase date, and we’ll give you a full refund.

The Design Fee Formula

Maximize Your Profit, Minimize Your Time.

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