THE REAL DEAL – 3-DAY VIRTUAL EVENT
It’s time to Own that Remodeling Job and Get Paid What You Are Worth
Take on remodeling jobs and be paid 3X, 5X, or even 10X more than you’re making now.
Through a powerful 3-Day Virtual Event, packed with training and a proven system to create more profit and ease in your interior design business.
It’s time to Own that Remodeling Job and Get Paid What You Are Worth
Take on remodeling jobs and be paid 3X, 5X, or even 10X more than you’re making now.
Through a powerful 3-Day Virtual Event, packed with training and a proven system to create more profit and ease in your interior design business.
WATCH THIS QUICK 1-MINUTE VIDEO FIRST
When you’re a talented interior designer who delivers beautiful spaces…
It can feel soul-crushing when the incredible remodeling project you’ve put your best ideas into ends up being a total time and money drain
Tell me if any of this sounds familiar…
You undercharge and overdeliver your design services because you believe that’s the best way to land the job and get more business from that client. (Turns out NOT to be true.)
You decide that being fee-based would be better so you use the contractor’s construction bid to calculate your fee. Now that you’re into the job, you discover the real budget – with all the finishes and design tricks the client wants – is actually double. (Which means you left a lot of money on the table.)
The contractor tells your client he can provide them with any construction products they want at ‘contractor’s cost’ (Not exactly true, but now for sure you won’t be making a profit on this job…)
You feel like a puppet on a string. You’re constantly interrupted to answer construction questions and put out fires, resulting in using up your time (unpaid) and not getting what you planned done. (And then there’s paperwork till 10PM.)
Your clients have unrealistic expectations about what goes into a design job, thanks to HGTV. (They think they can completely remodel an entire house for only $60K and finish in 6 weeks…)
Your clients want their newly remodeled space to be furnished and magazine-photo ready, but you never get to do this because the furnishings budget gets swallowed by construction cost overruns.
Here’s the thing:
All of the frustration and financial scarcity is avoidable if you understand how to set up a profitable remodeling job right from the start
Let me show you my powerful, proven system to serve your clients better, create bigger profits for yourself, and set business-like boundaries around your time and availability.
Because there are literally TENS OF THOUSANDS of remodeling projects going on today…
(People are more focused on their homes than ever before.)
And there are hundreds of thousands of dollars changing hands in these projects.
I believe more of that income should land on the side of the designer!
You are the heart and soul of a remodel. Your role as the design professional is to command the stage and make the magic happen.
“I feel like you gave me permission to ask for what I want and the tools to ask confidently. Joy is the new feeling I associate with my business instead of the dread that comes without having a clear process. Now, I just follow your steps!”
– Victoria Sheffield, Principal Designer
Join me for The Real Deal 3-Day Virtual Event
The industry’s premier online event for serious interior designers who want to bring consistent high-profit remodeling jobs into their business.
Over the past 30+ years, I’ve developed a powerful system that’s helped hundreds of interior designers build successful, heart-centered businesses and get paid what they’re worth.
If you’re reading this… it’s time for you to have that too.
Because you deserve to be appreciated for your talents – and for your business to expand into its true potential.
Join me for The Real Deal 3-Day Virtual Event
Over the past 30+ years, I’ve developed a powerful system that’s helped hundreds of interior designers build successful, heart-centered businesses and get paid what they’re worth.
If you’re reading this… it’s time for you to have that too.
Because you deserve to be appreciated for your talents – and for your business to expand into its true potential.
“You threw me a lifesaver with your great Real Deal program and the support from all the participants! After taking a couple of hits in my business several years ago, I knew I needed to modernize and better protect my income. I signed up for every available CEU, hired a design coach, took away ideas, but gained no actionable tools for change. Three days with you was just what I needed! If I hang tough and adopt your systems, all will be well!”
– Hollis Hibbert, Design Consultant
At The Real Deal
I’m going to show you how to:
Shift your
System
Flip the design process upside down & offer to design for your client just enough to get real construction & finish numbers so they understand costs & can make informed decisions about how to spend their money. Now you have a REAL scope of work & budget.
Shift your
Fees
Shift your
Create a much bigger payday for you by purchasing the finish materials and products needed for the remodeling job and let the contractor complete the labor portion.
Shift your
Time
Shift your
Offer
Shift your
Efficiency
Shift your
Shift your
Offer
Shift your
Efficiency
Shift your
In just 3 days, you’ll learn a repeatable process that’ll take you from remodels that don’t make you any money and suck up all your time…
… to actually being fun, exciting, and lucrative
AFTER OUR 3 DAYS TOGETHER
YOU’LL BE ABLE TO:
Understand what an Exploratory Offer for a remodeling job is and why your client will be thrilled that you’re doing this for them (and the many, many ways you will benefit.)
Eliminate costly redo and redesign time surprises by always having client budget agreement on a remodel BEFORE committing to the job and starting to design.
Clearly and confidently ask for what you want, including big dollar remodeling jobs and the higher fees that go with them.
Confidently present your proven remodeling design system with good boundaries in place that informs the client exactly how the design process and remodel will flow.
Put a strategy in place so you always get to complete the interior design/furnishings part of the remodeling job and never lose it to construction overruns!
Mark your calendar for 3 full days of training
(Yes, this is for SERIOUS designers)
On Day 1, you’ll finally understand why it’s so important to stop playing small. You’ll learn how to start taking up more space, how to increase your influence in a job, and gain more respect from contractors and clients.
This is where we lay the foundations with the new systems you’ll want to put into your business ASAP so you can land bigger, better jobs and more upscale clients.
On Day 1, you’ll finally understand why it’s so important to stop playing small. You’ll learn how to start taking up more space, how to increase your influence in a job, and gain more respect from contractors and clients.
This is where we lay the foundations with the new systems you’ll want to put into your business ASAP so you can land bigger, better jobs and more upscale clients.
Detach
On Day 2, you’ll find out how to clearly and confidently ask for what you want – including big dollar remodel jobs and the higher fees that go with them. You’ll also learn ways to finally put boundaries and limits into your projects that clients and contractors respect and that protect your precious time.
This is where you’ll overcome the fear and doubt that sets in when taking on new jobs, so you can step into your role as a designer-in-charge.
Detach
On Day 2, you’ll find out how to clearly and confidently ask for what you want – including big dollar remodel jobs and the higher fees that go with them. You’ll also learn ways to finally put boundaries and limits into your projects that clients and contractors respect and that protect your precious time.
This is where you’ll overcome the fear and doubt that sets in when taking on new jobs, so you can step into your role as a designer-in-charge.
Upgrade
On Day 3, you’ll discover how to create strong client relationships by taking the time to explore with them exactly what the improvements they want cost… so they look to you as the natural leader of the project.
This is where you’ll learn the strategy to put in place so you always get to complete the interior design/furnishings part of the remodeling job and never lose it to construction overruns.
Upgrade
On Day 3, you’ll discover how to create strong client relationships by taking the time to explore with them exactly what the improvements they want cost… so they look to you as the natural leader of the project.
This is where you’ll learn the strategy to put in place so you always get to complete the interior design/furnishings part of the remodeling job and never lose it to construction overruns.
Get Your Tickets Early & Access These Bonuses
VALUED AT MORE THAN $6,000
If you purchase an early bird ticket you’ll get access to…
Terri’s Project Time Estimating System straight out of her award-winning design studio (tried and tested for years). You can use this to accurately figure out the amount of hours and design fee needed to complete a job – every time.
(Value $3,497)
bonus 02
Terri’s powerful, LIVE Stepping Into Your Luxury Mindset Training that will completely shift your approach to selling luxury design services.
(Value $1,897)
bonus 03
Create more billable time and happiness in your life by doing what you enjoy most with this bonus training: Build A Team To Grow Your Business This is where you’ll get the micro-strategy for hiring high quality support without breaking the bank.
(Value $1,497)
Over 3 days, you’ll learn key strategies and tools that have helped IDBA-trained design professionals create beautiful spaces and amazing profits from remodeling jobs for years
“Ends up last year was my most profitable year to date 😉. . . Fewer jobs, higher design fee income and better product revenues. So much more fun to do fewer projects for more reward! Happy 2023, I hope you have a super coaching year. I will continue to keep up via your podcast – Congratulations on your launch of that this past year.”
– Anne Dailey
SUPER EARLY BIRD SPECIAL
Catch the Super Earlybird offer until April 6th
General Admission $1897
$1,597
or 2 payments of $897
SUPER EARLY BIRD BONUSES AVAILABLE UNTIL MIDNIGHT, THURSDAY, APRIL 6TH
#1 Project Time Estimating System: Use this valuable tool to accurately figure out the amount of hours and design fee needed to complete a job. (Value $3497)
#2 Stepping Into Your Luxury Mindset: In this live call, Terri will lead you in Stepping Into Your Luxury Mindset, embodying a luxury paradigm so you understand at a heart-and-soul level how to serve your best clients in the way they want to live. (Value $1897)
#3 Build A Team to Grow Your Business Webinar: Your success at growing your business includes a combination of small and easy-to-do steps you’ll learn during this webinar. Discover where in your design business practice you need help and learn a new path to creating more income and free time. (Value $1497)
Total Value: $8,488
Today’s Price: $1,597
Catch the super early bird offer until april 6th
Enhanced Access: $397
$1,994
$1597+$397
enhanced access includes
✔ Everything with general admission
✔ 3 Super Early Bird Bonuses
#1 Project Time Estimating System
#2 Stepping Into Your Luxury Mindset Intensive training with Terri
#3 Build A Team to Grow Your Business Webinar
PLUS
✔ Access to the complete video and audio recording of the entire 3 day virtual experience. These downloadable recordings will be available for 14 days after the event so I can refer back to the content in case I missed anything.
Total Value: $8,885
Today’s Price: $1,994
catch the super early bird offer until april 6th
“Thank you, Terri! The Real Deal was an amazing event! I was especially blown away by the practical workshops on the last afternoon. This is the way I’ve always wanted to be as a designer. It reminds me of the corporate world as opposed to being made to feel like a ‘frivolous pillow-fluffer’. Having that level of repeatable skill makes you the trusted consultant and strategic partner to both the client and the trades.”
– Beverly Brokaw, Interior Designer
Hi, I’m Terri Taylor
I’d been a successful designer for many years when the economy crashed into my world in 2010.
My design studio with 10 employees was happily producing Model Homes for most of the national home builders in Southern Arizona.
In just one month, all my subdivisions shut down and there were ZERO contracts to go after. Home building just stopped.
I had to pivot and do it quickly!
I decided that remodeling would be the way to go because if people can’t sell their houses, they would still want to change things. I already had an AZ contracting license and remodeling would potentially give me the big dollar contracts I needed to keep my studio going.
Focusing on marketing my remodeling abilities brought me potential clients and I managed to step into a new income stream. (Gratitude)
What I discovered was that remodeling was hugely creative and fun when I took the time and care to develop a true budget and scope of work before writing the Letter of Agreement.
What I also discovered was that I actually didn’t need the contracting license…
I realized my studio could be highly profitable by selling all the finishes, materials, and product, and leaving the labor side to the contractors. You can do this too!
Until now, the system I teach has only been available to my IDBA Growth, Structure, and Masters Program students…
I believe this knowledge is so valuable and empowering, it needs to be shared with all designers in our industry.
The wisdom I learned from my days of wearing a hard hat and steel-toed boots is exactly what I’m sharing with you at The Real Deal, so you can bypass the 10 years of struggle and start OWNING remodeling jobs now.
11AM – 7PM EST
Have questions? Get some answers here 👇
We want you to have all the information you need to join us for this incredible 3-day event that will revolutionize your design business.
We’ve answered the most common questions below, but if there’s something else you need to know, please email our team at admin[AT]idbacademy.com and we’ll get back to you.
When is The Real Deal Virtual Event?
All sessions will be held virtually, so make sure you turn off any and all distractions, and come prepared to participate in the breakouts and take tons of notes.
Who is this event for?
If you’re a designer who’s motivated to make big changes in your business, and ready to move outside your comfort zone to create meaningful success and more freedom in your personal life – this event is perfect for you.
In just 3 days, we’re going to show you how to focus on attracting high-end clients, bigger budgets, and profitable remodels to bring in the income you deserve.
Do I really need to be online for 3 whole days?
To get the most out of this event, you do need to attend all 3 days. Think about the time you’re spending on this now as a GIFT to your future self. The future self who’s created a profitable design business you absolutely love!
If you can’t be there for the whole 3 days, we would encourage you to add Enhanced Access to your ticket so you can watch the recordings within 14 days of the event.
Will I get to meet the other attendees?
Over the 3 days, you’ll have several opportunities to connect with other designers who speak the same ‘design language’, ask the same questions, and struggle with the same doubts as you.
So if you feel like you’re always alone, with no one to talk to who understands what you’re going through, often in competition with other design professionals in your area, this is your escape from all that.
This event is a fantastic way to be part of a strong community that’s positively focused, all moving up in the design world and happy to share their path… It will lift you up!
Join us and safely share your experiences, connect with others, and build friendships that last.
Will I be able to watch a recording of the virtual sessions?
However, if you buy an Enhanced Access ticket, you can watch, listen, and review the recordings for 14 days once the event has ended. (General Access tickets do not come with recordings.)
We want to keep this event as intimate as possible, so we’re limiting attendance to only 100 spots. Many of these spots will be taken by our current IDBA students, so be sure to grab a spot before they fill up!
What if I buy a ticket and can’t make it to the live event, do you offer refunds?
What if I buy a ticket and can’t make it to the live event, do you offer refunds?
I’m not sure about virtual events – will I just be sitting in a chair all day?
Definitely not!
This virtual event incorporates a lot of movement, because moving in different ways allows your brain to work in different ways – and that’s when knowledge seeps in.
Each day of this event, you’ll get to experience special movement (or dance) sessions to help express and bring to fruition everything you’re learning.
Besides, who wants to sit in a chair all day?!
“Wow! Terri, thank you so much for The Real Deal event. For me it was an overall wonderful experience – the whole enchilada! Every time I have heard you (even in-person) you have shared your wisdom and knowledge with us and this was no different. This 3-Day Event kept me attentive and was well-balanced with your valuable education, the breakout rooms, the chats and of course Kristen’s dance movements – all of it.”
– Geetha Vasishta, Design Consultant
11AM – 7PM EST
Imagine if all that doubt and frustration just went away…
Imagine if you could relax in the confidence of a system that gives you the specific steps to OWN remodeling projects and create a win-win scenario for you and your client…
Imagine if you could confidently quote your client what the job is REALLY worth and earn 3X, 5X, or even 10X what you currently make on remodels…
Imagine if you were so sure of yourself when you handed over that fee agreement that it was as easy as saying, “pass the salt”.
You won’t have to imagine it for much longer.
That could be your reality after implementing what you learn at The Real Deal!
“I can’t believe this is my business now. I work so much less and am not stressed out over every second of my day being efficient due to the headache of documenting each hour so I can be sure to be paid. I’ve signed 4 new contracts in the past month, including a fee of $20K for new construction, and today a kitchen remodel for $14,500. Many thanks for all of your great guidance, insight and big brain.”
– Casey Brand, Interior Designer
11AM – 7PM EST
The Real Deal is where clarity, strategy, and mindset shifts combine to turn your passion for design into profit
I know it’s easy to say“maybe next time”or“I’ll figure this out on my own”and think that you’ll be okay.
But what happens when you realize a year from now, you’re still in the exact place you are today…?
Continuing to undercharge for your services, being pushed aside by contractors on remodeling jobs, and feeling like you’re doing so much work with next to nothing to show for it.
As a designer, you’re the heart and soul of these jobs.
Isn’t it time you get paid like it?
You don’t have to spend years going through the struggles and stresses of trying to figure this out on your own.
I’ve already done that for you. And now I’m sharing my proven step-by-step approach to help you step up and OWN remodeling jobs like the design professional you truly are.
If you’re ready to step into this new way of doing business, it’s time to join us at The Real Deal.
11AM – 7PM EST