A question that’s been coming up lately is, “How much knowledge or design expertise should I give away in my marketing efforts and my ability to bring clients in?” This is an excellent question, and the answer lies in the situation you’re in.
When you do marketing through blog posts, videos, podcasts, interviews, and other media types, the more information you can give, the better. And you absolutely cannot give away too much. You can keep sharing that information, and it will all flow back to you.
One of the laws of the universe is the Law of Circulation. It means whatever you put out there will flow back to you. And it does mega-fold. That’s why it’s essential for you to share information in your marketing because it will make an enormous difference.
You can also share information at a paid first appointment. It’s where you can share solutions to problems. You might not want to share the full set of solutions from A to Z. It might be better only to share A, B, and C. As the appointment is only for an hour, you won’t have the time to delve into the entire solution. But since the client is paying you for that time, you want to make sure they are getting value and results for their money.
Another part of the paid first appointment is listening to your client, how they’re responding to what you’re saying, and whether it’s a design job you want to take on. This is where you get to decide if you like the client or not. You don’t have to work with them. At the end of the appointment, you can graciously not make an offer. Or, if you do like them, and you think it will lead to a good design job, you can make an offer.
Watch the video above and learn about the one scenario where you don’t want to share a lot of information. I also explain why the information you put out there directly relates to the situation and what you’re doing.
Until next time, design something beautiful and get paid what you’re worth.
