I want to talk to you about a job I was working on with a designer recently. We were talking about the offer she made to her client. It was a beautiful presentation with great graphics, very clean, and well thought out. And, it was a good offer for an $80k furniture budget and a $9,500 design fee.
But there was one problem.
She sent it to her client as an email. By doing that, you’re getting into risky territory. When your client sees the presentation and reads the information provided, you’re not there to discuss with them if they have a question or need clarification on something. Often, when the client doesn’t get a question answered quickly, it turns into a negative, and they get stuck. That’s a situation you don’t want to happen.
Another problem with sending a proposal as an email is that it may not get there. Email isn’t the most reliable way to communicate, as you probably are aware. It could end up in spam, it may go into a Promotions folder because of the attachment, or it could get opened but saved for later viewing, and then it’s forgotten. If the job is worth presenting, then it’s worth doing it in person.
Watch the video above where I go in-depth about the benefits of presenting in person. I explain why you need to go through the entire sales process, including the importance of having a system for following up. Your client should feel like you’re offering them a white-glove service and that you are the right person to work with. Presenting in person helps you make sure everyone’s on the same page, get the job, and get better fees.
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Until next time, design something beautiful and get paid what you’re worth.