Selling Luxury Clients – Part 4
We’ve been on the subject of selling luxury clients for a few weeks now, and I have more to share on the topic today because I think most of us ultimately want to secure more of these fun, high-budget jobs that allow us to really tap into our creativity.
In part 1, we talked about the importance of an abundance mindset when it comes to attracting your ideal clients.
Part 2 was all about micro-jobs holding you back from your ideal clients.
And in part 3, I shared strategies for identifying and finding luxury clients.
Now that you understand who your ideal client is, what problem you solve for them, and why your solution is so amazing, you can start putting yourself in front of them through your marketing efforts.
So, where do you start?
First, you’ll want to evaluate how you present yourself to the public. Your website is essentially your storefront. You’ll want to ensure you have a clean, classy look that resonates with your ideal client.
Your messaging should clearly explain how you’ll solve their problem and speak directly to them.
You may wonder if “talking” to one particular person on your website and marketing materials will alienate everyone else. The truth is, it won’t!
You can design for anyone. There’s no doubt about that. But you can’t market to everyone.
And honestly, when you try, you end up marketing to no one because no one feels like you are speaking directly to them and the problem they need to be solved.
You want people to visit your website and feel like they have found their designer.
Now, let’s talk packages. Many marketing and website experts would suggest you present your services in packages on your website. That can work well if your goal is to stick with mid-level budget clients, but packages will not lead you to luxury clients.
High-end clients are all about customization, so the “package” you offer them should be tailored to their unique needs. It’s a different mindset from the cookie-cutter package approach.
This is why it is so important to spend time identifying your ideal clients and the problem you solve for them so that you can translate those details into your marketing efforts.
Once you’re crystal clear about what you do and who you do it for, you can craft your 30-second elevator pitch, which comes in very handy when networking and meeting new people.
When you transition to luxury clients, you’re no longer operating from a hustle mentality. You have to be more intentional and thoughtful about your marketing and your business as a whole.
Shift your focus, and what you focus on grows.
Watch the video above, where I dive deeper into marketing to luxury clients.
And sign up for a clarity call with one of our coaches for more support.
Until next time, design something beautiful and get paid what you’re worth.